Question 3 (Continued)

Additionally to all the other audience research that I received my class also exchanged work with another y13 media class in Hackney East London which provided non-biased feedback to be analysed.The school we collaborated with is a much smaller school than ours and until 2010 was a girls only school. Also, in terms of ethnicity it is a much more multicultural school than ours with a diverse range of backgrounds and languages spoken. The intention behind this collaboration was to widen the feedback we received from our target audience as they are the same age and are studying the same course. We have never met before so the videos are completely decontextualised for this group.The method that we used to transfer this feedback to each other was through a video of our reactions, which was uploaded to the URL https://vimeo.com/125346494 which requires the password : 'media' to access. This feedback was very useful to me as it came from a group of people who are in my target age demographic. The feedback for my video features at the point 1:20 in the video, which is just after the introduction to the video. 
            Firstly the initial response was very good as it was a general consensus that the video was entertaining and enjoyable. This links with my aim to create a video which was specifically made for the use, supportive of Mquails Uses and Gratifications, of entertainment and escapism. Therefore the fact that the very first reaction from most of the audience was a reflection that showed me I managed this goal was very encouraging.
            Secondly the group generally thought that the narrative of the video wasn't very clear. This isn't a massive problem as firstly my video was made for a passive audience to be entertained by and therefore wasn't focused on producing a complex narrative and secondly narrative isn't usually a massively important element of music videos.
             Thirdly another interesting point made in the feedback was that the video seemed to have a retro feel to it. This is good as it shows how the video links the song back to its older roots which will mainly help to target my secondary target audience of older ELO fans. Although there are many young people who are fans of this retro type of video and these will be drawn to this.
            Finally one of the audience members, as well as others thought that more thought should have gone into the costume of the characters in the video. This is a comment seemed fairly focused on the clown characters and was a fair point as I admit I would have preferred to have been in possession of a full clown costume for the characters. However I did not and due to other factors much of the guidance I gave to the actors was simply to wear colorful clothing that was still convenient for them to obtain quickly.