How effective is the combination of your main product and ancillary texts?
The back of my CD digipack features the same image as the
home page of my website which I think is effective as it links the two together
and the image links with the video. The reason that I like this image so much
however is because I think that it takes the effective conventional use of a hierarchal
order in a CD cover, usually with the lead singer at the front, and uses it to
represent the power that the character Mr Night has over the clown characters
in the video.
On the outside of more insert booklet that would go in the
CD case I included the logo for Song BMJ Music entertainment next to my own
logo. The reason that I did this was to better develop a professional brand for
my product and as Sony are such a large company, it was a great idea to show
their link to ELO on the back of the ancillary CD insert. Overall this will
help make the brand more professional looking and will increase the confidence
that the audience has in the product.
Brand image is important in the music industry as there is
an ever increasing range and variety of music that is being produced by people.
There are also a large amount of platforms that you can now access this huge variety
of music on including YouTube, Spotify, Itunes, Bandcamp and Last FM. Adersons
theory about ‘The Long Tail’ supports this and says that as the number of
products increases the popularity of individual products will increase. This
makes sense and can be seen in the wide variety of music tastes people now
have. This all makes having a brand image important as you need to make your
product recognisable to the audience you are targeting otherwise it my get
hidden by all the other music in the market.
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