Update

After a great deal of thinking I've decided that the animation I was planning to do for my video is far too time consuming to be the majority of my video and therefore will restrict the amount of animation in my video to the bare minimum. Now I am debating whether it would be best to make my video into a story telling piece or a performance piece. I would prefer to make the piece tell a story but I am so far uncertain about what that story could be. As I hope to bring the song to a younger audience I will try and target them, however I also want older audiences of ELO fans to be able to enjoy the content.

Lyrically and visual links

Sun is shinin' in the sky, (Time lapse of the sun rising)
There ain't a cloud in sight ( Binoculars looking around)
It's stopped rainin' (walks out front door and holds hands out)
Everybody's in a play ( Clowns dancing in a circle)
And don't you know (close ups on Mr blue and clowns interchanging.)
It's a beautiful new day. ( Clowns hold up rope )

Runnin' down the avenue,(Pant, Pant, Pant) (Clowns chasing Mr Blue)
See how the sun shines brightly ( looks up at sun possibly animated )
In the city on the streets
Where once was pity, (cornered by clowns)
Mr. Blue Sky is living here today. (Closing in)

(Chorus:)
Mr. Blue Sky, please tell us why, (close up POV on clowns each saying line)
You had to hide away
For so long where did we go wrong. (rope held up)

Hey there Mr. Blue (sun beds )
We're so pleased to be with you ( pans to Mr Blue tied up )
Look around see what you do, (toast to Mr Blue)
Everybody smiles at you. (close up on Mr Blue terrified)

Hey you with the pretty face, (close up on Mr Blue sky's face)
Welcome to the human race ( wide angle of clowns chasing then tackled)
A celebration Mr. Blue Sky's ( Mad party with hats etc )
Up there waitin' and today
Is the day we've waited for

(Chorus)

Mr. Blue you did it right,
But soon comes Mr. Night,
Creepin' over, now his
Hand is on your shoulder,
Never mind I'll remember you this way.

Best and Worst music videos throughout time

 Purpose of a music video

To evaluate a music video's suitability and effectiveness the best course of action would be to first examine what makes a good music video and also what music videos are first. This is true as music videos similarly to most, if not all media is made for a purpose and audience, otherwise, there wouldn't be a point to its creation. So when evaluating these video I will consider this and evaluate based on how effective the videos are in this respect.
           The foremost reason for making music videos is to advertise the song that is included. This helps make the song stick in the consumers head and therefore make them more inclined to spread the word about the artist making the producers more money which is obviously the overall aim of the music industry.
            A secondary purpose of a music video is that it helps to explain the messages connoted in the song and therefore helps develop the meaning the video has. This is important as it means videos such as this become more personal to the artist, as well as helping the consumer understand what is trying to said, which relating to uses and gratifications theory will help them be able to identify with the artist and become a fan.
           Thirdly, music videos are used to entertain the audience which relates to the theory of uses and gratifications also in the fact that it offers escapism to the consumer. This also contributes to the popularity of the song as by giving the consumer something that occupies both their eyes and their ears, the consumer will value this escapism all the more and will therefore remember the artist.
            Finally music videos may also serve to help sell CDs and DVDs as the imagery on the covers of these products could linked to the music video helping to further promote the artist and make them profit.

Greatest 100 music videos of all time - NME (first five) (source: http://www.nme.com/list/100-greatest-music-videos/217342/page/1)

Number 100 - Billy Jean - Michael Jackson

Number 99 - Simian Mobile Disco - Hustler

Number 98 - Lykke Li - Get some

Number 97 has way too much nudity and so I'm not going to review it.


Number 96 - Jay-Z - Big Pimpin'

 

Number 95 - Blur - Parklife

 

Update on planning

So far I have only the idea about how the video will progress artistically, but have yet to start planning in any larger depth. I have many A-level art students who can direct me if need be, however I believe at this point the best way to proceed will be to create a ruff draft of how the overall video will eventually look. I will do this with a thorough storyboard which will then be turned into a stop motion animation and attached to the song. The main idea I have been juggling at the moment is the idea that the sky is in itself a being in the video who is somewhat of menace, adding an element of irony to the piece as the song is so upbeat. I see this as being a fun twist on the song and think this will make the video more interesting.

CD and Website analysises

These are the analysis's of various different websites and Cd covers that are relevant to my own. This is useful as it will provide me with an insight into the conventions of real Cd covers and Website which will benefit my ancillaries.