Purpose of a music video
To evaluate a music video's suitability and effectiveness the best course of action would be to first examine what makes a good music video and also what music videos are first. This is true as music videos similarly to most, if not all media is made for a purpose and audience, otherwise, there wouldn't be a point to its creation. So when evaluating these video I will consider this and evaluate based on how effective the videos are in this respect.
The foremost reason for making music videos is to advertise the song that is included. This helps make the song stick in the consumers head and therefore make them more inclined to spread the word about the artist making the producers more money which is obviously the overall aim of the music industry.
A secondary purpose of a music video is that it helps to explain the messages connoted in the song and therefore helps develop the meaning the video has. This is important as it means videos such as this become more personal to the artist, as well as helping the consumer understand what is trying to said, which relating to uses and gratifications theory will help them be able to identify with the artist and become a fan.
Thirdly, music videos are used to entertain the audience which relates to the theory of uses and gratifications also in the fact that it offers escapism to the consumer. This also contributes to the popularity of the song as by giving the consumer something that occupies both their eyes and their ears, the consumer will value this escapism all the more and will therefore remember the artist.
Finally music videos may also serve to help sell CDs and DVDs as the imagery on the covers of these products could linked to the music video helping to further promote the artist and make them profit.
Greatest 100 music videos of all time - NME (first five) (source: http://www.nme.com/list/100-greatest-music-videos/217342/page/1)
Number 100 - Billy Jean - Michael Jackson
Number 99 - Simian Mobile Disco - Hustler
Number 98 - Lykke Li - Get some
Number 97 has way too much nudity and so I'm not going to review it.
Number 96 - Jay-Z - Big Pimpin'
Number 95 - Blur - Parklife
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